COPENHAGEN — With the Danish fashion industry no longer impervious to the global economic downturn, local designers are responding with brighter colors and wearable clothing designed to appeal to international markets. The industry is also looking beyond Europe, especially to China.
For the first time since 2009, the Danish industry is going through some turbulence. In the first four months of 2012, the country’s clothing exports, which represent roughly 92 percent of the turnover of Denmark’s fashion industry, fell 4 percent versus the same period a year ago, according to Dansk Fashion and Textile, the trade association for Danish textile and clothing companies. Exports were up 11.1 percent in 2011 versus 2010.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"