By  on April 18, 2008

“Hip, affordable and creative.” That’s the concept behind Madewell, according to Millard “Mickey” Drexler, chairman and chief executive officer of J. Crew Group, which owns the less expensive line. Bubbling with excitement as he walked through the fall presentation, Drexler described the line as “a blank canvas painted with cool merchandise and accessories.” Inspired by New York City’s galleries and architecture, the collection had plenty of sketch-print Ts that could have been replicated from a young artist’s notebook, brushstroke-print dresses and gray denim that represents the concrete found throughout the city.

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