By  on February 5, 2008

MILAN — With oil close to the $100 a barrel mark, it's perhaps only appropriate for Diesel to launch a new label called Black Gold.

Aimed at a higher end of the market compared with the Diesel or Diesel Denim Gallery lines, Black Gold makes its debut today with a runway show during New York Fashion Week. "We are required to offer more and more exclusive products to meet the market's demand," said Diesel chief Renzo Rosso during an interview at the company's new sprawling showroom in Milan's fashion district of Via Tortona/Via Savona, where designers such as Giorgio Armani have headquarters. "We must aim high, in all categories."

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