By  on June 10, 2008

Now that dresses have become a wardrobe staple, major retailers are trying to further interest with a garden variety of styles, window displays, look books and other strategies.

Many designers used dresses to open their fall runway shows and a plethora of dresses are being shown in resort collections, both of which bode well for the category, which has seen robust sales for the past few years. Aside from being "an instant outfit" as noted by J. Crew's creative director Jenna Lyons, this season's dresses are more diverse than they have been in recent seasons. In addition, dresses are helping to prompt impulse purchases for accessories and shoes.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus