Now that dresses have become a wardrobe staple, major retailers are trying to further interest with a garden variety of styles, window displays, look books and other strategies.
Many designers used dresses to open their fall runway shows and a plethora of dresses are being shown in resort collections, both of which bode well for the category, which has seen robust sales for the past few years. Aside from being "an instant outfit" as noted by J. Crew's creative director Jenna Lyons, this season's dresses are more diverse than they have been in recent seasons. In addition, dresses are helping to prompt impulse purchases for accessories and shoes.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"