LAS VEGAS — Change was the theme at Magic Marketplace and the satellite trade shows here last week, as vendors and retailers altered their strategies in an effort to defy the weakened economy.
Responding to stores’ needs for items that can be delivered immediately, many vendors at WWDMAGIC, Project, ENK Vegas and the ancillary shows presented items from fall and holiday collections, in addition to spring lineups that are traditionally unveiled. Manufacturers also moved to lower the minimum amount for orders — if not eliminating them completely — and offered discounts on the spot.
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