Contemporary knitwear lines Splendid and Ella Moss will launch woven collections for spring 2009 today at Coterie in New York.
"We've been working on the collections for over a year," said Moise Emquies, chief executive officer and founder of Los Angeles-based Mo Industries, which manufactures Splendid and Ella Moss. "It's a natural progression to add bottoms to a tops-driven line."
The primary challenge was to find fabrics as soft as the Modal jersey from which the tops are made. For dressier line Ella Moss, creative director Pamella Protzel used a nubby light blue chambray for the first delivery, and a garment-dyed Japanese twill for the second delivery.
"Ella Moss has been known to be a very item-driven collection up to now, so I saw this as a good chance to round out the brand as a full collection and create pieces that will complement the designs each season," she said.
The trend-driven pieces include wide-leg trousers, high-waisted pencil skirts, rompers, jumpers, shorts, vests and skirts with details such as wood buttons, pleating and pintucks. Each collection comprises five to six stockkeeping units, with Ella Moss woven pieces retailing around $170 and Splendid at $150.
For Splendid, the more basic sister brand, the goal was to design Japanese twill bottoms and one jacket style that can carry over from season to season. "The whole idea was for the pants to offer the same soft feel as the tops, so they will have waistbands and pockets lined in the same jersey, Emquies said.
Both lines will feature a palette of neutrals, along with a handful of seasonal fashion colors. Emquies said he would be pleased if the woven groups made up 10 to 20 percent of the total business, and forecasted about $2 million in first-year sales for each line.
"We think most stores will merchandise the wovens along with the tops," he said.
Future brand extensions include accessories, bags and shoes for Ella Moss and outerwear for Splendid.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews