By  on November 5, 2009

Spurr is branching into two collections at different pricing tiers in an effort to position itself for global distribution. The split, which will take effect for fall 2010, is the first strategic move since Tommy Fazio became president of the emerging brand designed by Simon Spurr.

Spurr will be a contemporary collection of denim-related sportswear such as T-shirts and jackets. The label is going back to its roots, having launched three years ago with jeans at Bergdorf Goodman, where Fazio was the men’s fashion director. Spurr since has evolved into a full designer collection, but starting with the fall 2010 collections, the designer offerings will bear the new label, Simon Spurr. The Simon Spurr collection will feature hand-finished suits, leathers and knits, all made in Italy and France.

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