ENK International bucked conventional wisdom for its first contemporary-oriented trade show here.
In contrast to Project, which featured about 1,300 vendors occupying 550,000 square feet at the Sands Expo & Convention Center, ENK Vegas highlighted only 67 exhibitors that its screening committee chose to set up in mini showrooms and booths at the Venetian Hotel’s Bassano Ballrooms. Transformed to resemble ENK’s Coterie trade show in New York with white curtains and matching plush carpets, the venue sought to offer intimacy and exclusivity to appeal to labels such as Clu, which exhibited in Las Vegas for the first time since launching four years ago.
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