Staging successful international trade shows will depend on creativity, better communication with retailers and exhibitors, and the flexibility to adapt to cultural, financial and fashion trends, said Marie Laure Bellon-Homps, president of trade fair giant Eurovet Inc.
Bellon-Homps, a 20-year veteran of the show circuit ranging from technology and children’s apparel to lingerie, swimwear and textiles, joined Eurovet in 2003 as an associate director. Since then, the trade show organizer, which stages the Salon International de la Lingerie and the new Mode City intimates fairs in Paris, has expanded its reach into the global community with two shows in Asia: Shanghai Mode Lingerie and Hong Kong Mode Lingerie.
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