By  on September 21, 2015

A few years ago, Beverly Sambrotto, founder of Your VIP Pass — which arranges access to events such as the Rockefeller Center tree lighting, Times Square New Years Eve gala and Macy’s Thanksgiving Day Parade — started getting requests from clients who wanted to attend designer runway shows during New York Fashion Week.

Sambrotto, who works with concierge companies around the world, arranged for clients — corporate executives and celebrities — to see some shows “through my connections, but it was never guaranteed,” she said. So she decided to produce runway shows herself. “We know designers need funding to showcase their collections,” she said. “Runway shows are expensive to produce. We are experts at producing events.”

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