Faherty to Open Store on Boston’s Newbury Street

Faherty will open its sixth store on Boston’s Newbury Street in March.The 1,064-square-foot store will be the second in the state and follows a seasonal store that opened in Nantucket last spring.The Newbury Street store, in the city's Back Bay area, will be designed by Ryan Lawson and Ninie Norris who will furnish the unit to complement the history of the neighborhood. Abel Macias, a California-based mixed-media artist, is working with the designers to install a series of mobiles and applied art installations using natural and found objects from the sea as an homage to the city’s coastal roots.The new location will also offer similar Faherty hallmarks including vintage surfboards, layered textiles and a selection of unexpected objects and art collected from around the world that are designed to create the feeling of a never-ending summer.“Boston embodies classic Americana, rooted in history with undeniable charm,” said cofounder Alex Faherty, who created the brand with his twin brother Mike in 2013. “We noticed the recent trend of start-ups moving to Boston, and after opening our seasonal Nantucket store last summer, we realized the benefit of opening a year-round store in the city, [and how it] would increase our exposure with a customer base that responds very positively to our brand. Our Boston store location is set on a busy part of Newbury Street, and we hope to see lots of foot traffic, both from visitors and locals, and are thrilled to be adding the city to the Faherty family.”The Faherty brothers left corporate positions in private equity and at Ralph Lauren to create the brand that evoked their childhood growing up on the beaches of Spring Lake, N.J. The brand started with swimwear in the spring of that year and now offers a wide range of casual sportswear for men and women.In addition to Nantucket, there are stores in Malibu and Newport Beach, Calif., as well as two in New York City. The Newbury Street store will open March 31.