Exhibitors and buyers who attended Nouveau Collective this month are being resourceful as they navigate stiff economic headwinds.
Marjory Warren, owner of Marjory Warren The Studio, a specialty store on Madison Avenue at East 88th Street, said of her business strategy, “Everything has a style, but it is not trend-driven. You can wear it this year or next year.”
Tencel separates from Tianello and tops, blouses and cargo pants from Gertie’s were among her show picks.
Buyers at Crayola Sisters’ booth were in search of immediate orders from the Cordelia and Azmina contemporary sportswear labels, said sales rep Lynne Andresevic. Blouses, skirts and jackets wholesaling between $30 and $180 were popular and “price was not an issue,” she said. “People are tired of not buying anything and they need some immediate gratification.”
Many shoppers want to move on from buying accessories, which have been bestsellers in recent seasons largely because of their affordable price, and are ready to trade up to higher price points for apparel, Andresevic said. She expects sales to increase 15 percent compared with last year.
“The beginning of this year was very soft, but things have picked up quite a bit since then,” said Andresevic, who has worked in the apparel industry for 18 years. “There is less negativity. People are seeing this as a chance to breathe. The manufacturers that were going to go out of business already have. Now all of us are just running to chase business.”
Stores checking out sportswear at Bryn Walker, a wholesale operation that also has boutiques, liked the looks of sweaters and easy-wear fabrics such as cotton, linen and Tencel. Separates, which have become more popular in recent seasons, should continue to be important, said Charlie Albert, New England sales rep for the brand. “People are using more ingenuity to put together their own outfits. Retailers tend to do what they like.”
This spring’s seasonal weather has helped stores attract more shoppers and generate more reorders, Albert said. “There are people who have a knack for retail. They know their customers,” he said. His Dedham, Mass.-based firm also reps Asia Eye and Jag Jeans.
Ella Vickers, whose namesake company specializes in bags made from recycled sails, said she picked up two new accounts at Nouveau Collective. In November, Vickers, a former professional sailor, opened a store in Greenwich, Conn., where the company is based. The brand also has a store in Wrightsville Beach, N.C., and is looking into potential retail sites in New England.
To spruce up its display at the trade show, Ella Vickers set up its home decor products: a director’s chair made from sailcloth, a shower curtain and an assortment of pillows including deck pillows. Stores ordered the brand’s rope totes, zip totes and rope handbags, which wholesale from $60 to $79.
Nouveau Collective is the only traditional trade show in which the company participates. To try to broaden her customer base, Vickers said she has started showing her collection at art shows and juried trade shows.
“We’ve been very busy,” Vickers said. “People have been finding out about us through our reps, these shows and even our Web site, which needs to be done over.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)