By and  on April 9, 2014

On the heels of the success of its Gant Rugger men’s line, Swedish-based Gant has turned its attention to women. It will launch a women’s Gant Rugger capsule for fall.

Fifi Hallstensson, head of design at Gant Rugger, said they are taking classic American sportswear, tweaking it and pushing the envelope “to end up with something more modern.” The first collection — which is younger and more directional than Gant — will feature 16 pieces. It will initially be distributed in Gant Rugger stores in the U.S., Stockholm, Paris, Copenhagen, London and Madrid, as well as at gant.com.

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