By  on August 30, 2007

The annual Grammy Awards are synonymous with fashion — not all of it good. But now the Recording Academy is launching Grammy Brand, a high-end line of men's and women's apparel and accessories, designed to help the organization make a year-round fashion statement and celebrate the role music plays in people's lives.

Not specific to a genre or artist, "It's really about the way music makes us feel," says Evan Greene, chief marketing officer at the Recording Academy.

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