By  on December 24, 2008

The name Greg Chait might ring a bell for a number of reasons. He’s best known to the fashion flock as a former chief executive officer of the denim label Ksubi. To Los Angeles night owls, he’s an investor in hip hot spots The Dime and Winston’s. Tabloid junkies, meanwhile, may identify him as a rumored past paramour of Ashley Olsen. But now there’s a new reason to become acquainted with Chait, 30, who was born in Toronto, raised in Phoenix and started his career at the Hollywood talent management agency The Firm. Since leaving Ksubi late last year, he has finally gone into business for himself with the launch of his own line, The Elder Statesman, a tony collection of sunglasses and Mongolian cashmere knits.

The curious moniker is actually a tribute to his older brother Paul, who died four years ago in a Phoenix shooting — and is not, Chait notes, from the T.S. Eliot play of the same name. “[The term] ‘elder statesman’ connotes someone who holds a high rank in society and is revered by all,” he explains. “My brother’s nickname was ‘The Mayor.’ He was a very fair guy, loved by all — so the name worked out well, really.” The collection itself, however, was inspired by an altogether different, and less poignant, source: a plain brown 12-gauge blanket.

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