The brand is branching out beyond its roots in golf sportswear to expand into tailored clothing through a new licensing agreement with Samtex Fashions Ltd. The first product will launch for spring.
The tailored collection will have two components: tailored separates in dress fabrics; and casual, soft tailored separates in linen and cotton blends. The styling will be classic with a modern fit and feature performance attributes such as stretch for added comfort and wearability. Retail prices will range from $100 to $250.
“This is a lifestyle brand, not just a golf brand,” said Michael Setola, president and chief executive officer of Tharanco Lifestyles LLC, parent company of Greg Norman Collection. “We’ve worked hard to develop the collection beyond golf shirts.” He said the company’s Greg Norman for Tasso Elba collection for Macy’s as well as its accessories and sunglasses are doing well, giving the company the confidence to take the plunge into more tailored offerings.
In addition, Jeffrey Stein, the vice president and general manager of Samtex Fashions Men’s division, worked with Setola at Oxford Industries, Inc. when Setola was its president and Stein was at Oxford’s Lanier Clothes division. “Jeff is such a creative guy and we felt comfortable with him. We like the Samtex organization and the product.” Setola said Samtex will work with the Greg Norman design team on the product, which will be “country club-ish. I don’t wear a suit much anymore,” Setola said, “but I will wear a nice dress trouser and a sport coat.”
He said the product will be offered to the company’s 3,000 green grass shops, but he expects the most traction to come from men’s shops at resort locations. “I’d say one in 50 of the green grass shops will carry a sport coat, but at the resort level, most clubs have golf shops and men’s stores. And our microfiber trousers and high-end golf shirts do well there. I can see them adding a sport coat.” He said he hopes that Macy’s and Belk, which carry the product, will add some more tailored pieces.
“The Macy’s line has been a great lifestyle extension for us,” he said. “Now we will have the opportunity to put tailored product there as well.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)