Protective moms and old-guard bosses will rejoice at the notion that low-rise jeans aren’t a high priority anymore.
On the heels of higher waistlines coming from designer runways, denim manufacturers are saying “basta” to the low-waist jeans that often trespass into unsuitable territory, especially in school or at work. “After six years of low-rise jeans and a general flatness, the market needed a jolt because avant-garde consumers were ready to move on,” notes Wichy Hassan, founder and creative director of Miss Sixty. High-waist jeans should dissuade the bad-taste romp of protruding flabby tummies that having been ruling the summer months the globe over.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)