By  on January 11, 2007

Protective moms and old-guard bosses will rejoice at the notion that low-rise jeans aren’t a high priority anymore.

On the heels of higher waistlines coming from designer runways, denim manufacturers are saying “basta” to the low-waist jeans that often trespass into unsuitable territory, especially in school or at work. “After six years of low-rise jeans and a general flatness, the market needed a jolt because avant-garde consumers were ready to move on,” notes Wichy Hassan, founder and creative director of Miss Sixty. High-waist jeans should dissuade the bad-taste romp of protruding flabby tummies that having been ruling the summer months the globe over.

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