PARIS — With her radical black crop, Rooney Mara may not launch a thousands haircuts, but Hennes & Mauritz is betting young women will line up to dress like the actress when she hits screens in the eagerly awaited U.S. adaptation of “The Girl With the Dragon Tattoo.”
The Swedish fast-fashion giant today will reveal that it has teamed up with Trish Summerville, the movie’s costume designer, to create a collection that will be launched on Dec. 14 in 180 stores worldwide and online, just in time for the Dec. 21 release of the David Fincher-directed film.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)