By  on December 2, 2008

It was just another day in 1993 for Scott Beaumont and James Bradbeer Jr. The two Pennsylvania businessmen were working a trade show representing Eagle’s Eye, a preppy sportswear label run by venture capitalist Christopher Burch. It was there, where Bradbeer said, he experienced an “a-ha! moment.”

“We were at this trade show and saw that the Lilly Pulitzer brand was for sale and that Lilly wanted someone to resurrect it,” Bradbeer said. “For me, it seemed like a no-brainer. I grew up with Lilly since my mom was such a big fan. She wore it — she even worked in a Lilly store — and I remember how sad she was when the brand was retired back in the Eighties.”

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