By  on July 24, 2008

Eve’s motto when it comes to fashion appears to be try, try, try, try again.

The rapper-actress is launching her Fetish line for the fourth time this holiday season (with a soft launch hitting a select few stores now), and this time she — of course — believes she has it right. Born Eve Jeffers, but known only as Eve, she first added the designer title to her résumé back in 2003 when Fetish hit the junior market. After a rough ride in business, she introduced the collection with the Los Angeles-based Innovo Group, where she experienced production and delivery problems. Then, Eve switched partners and went with Marc Ecko Enterprises in 2004. Shortly after Eve entered the partnership with Ecko, the brand was shelved, with promises to relaunch later.

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