Italian trade show organizers are set on staying the course, despite a rocky economy.
Because of the uncertain future, most associations are working on upgrading and expanding their locations and improving service and facilities, with a chin-up attitude. A number of organizers are even upbeat and optimistic about the upcoming events. “Trade shows always work well in troubled times — they are anticyclical,” said Raffaello Napoleone, chief executive officer of Pitti Immagine.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"