Italian trade show organizers are set on staying the course, despite a rocky economy.
Because of the uncertain future, most associations are working on upgrading and expanding their locations and improving service and facilities, with a chin-up attitude. A number of organizers are even upbeat and optimistic about the upcoming events. “Trade shows always work well in troubled times — they are anticyclical,” said Raffaello Napoleone, chief executive officer of Pitti Immagine.
Napoleone conceded that fewer people per company will attend the shows in order to contain costs, but said there is no significant change in the number of exhibitors. Also, Napoleone was particularly pleased with the choice of launching Pitti W Women’s Precollection in January. “This exhibition has given us a lot of satisfaction, and it’s balanced and well-aimed,” said Napoleone, adding that designer Giambattista Valli will show at the upcoming Pitti W, slated for Jan. 13 to 16, at the same time as men’s exhibition Pitti Uomo.
Napoleone said Pitti Immagine also “continues to believe” in women’s ready-to-wear and accessories shows Touch, Neozone and Cloudnine and pointed to their “strong identity and careful brand selection,” as keys to their success. “They should become even stronger and more important,” said Napoleone. Running Feb. 27 to March 2, these shows will take place at Milan’s trendy NHow Hotel, among other venues.
Dino Menarin, chairman of Fiera di Vicenza, was also confident about the future. “We must respond in a positive way to this difficult moment and work toward maintaining our position as a leading exhibition, at the same level as the Las Vegas, Basel or Hong Kong shows,” said Menarin. “Otherwise, it would be a huge damage for the system. It is essential to invest and put our maximum effort into the project, so that it becomes an event you simply can’t miss.”
Fiera di Vicenza organizes fine jewelry shows Vicenzaoro First, running Jan. 11 to 18, and Vicenzaoro Charm, scheduled for May 16 to 20. The organization is working on refining services, including parking and transportation and improving the shows’ layout. Visibility will increase for many stands, as additional space has been recovered from a nearby former hotel that was torn down. Fiera di Vicenza also organizes annual high-end jewelry exhibition About J, running Feb. 22 to 24.
Mauro Muzzolon, general secretary of AIMPES, the Italian leather goods association that organizes Mipel, the industry’s exhibition, echoed Menarin’s efforts to create key, leading events and to uniquely impact the industry. In 2009, Mipel, footwear show Micam, fur and leather exhibition Mifur and eyewear show Mido will join forces and show together in early March at Milan’s Rho-Pero fairgrounds. Micam and Mipel will run March 4 to 7, Mifur and Mido are scheduled for March 4 to 8 and March 6 to 9, respectively. They follow Milan Fashion Week, running Feb. 25 to March 4, and rtw show Milanovendemoda, Feb. 27 to March 2.
“Travel is more difficcult for retailers at the moment, but, [with this schedule], they can have a global vision of products,” said Muzzolon, adding that Mipel is expecting the same number of exhibitors, despite the economy. A new area will be dedicated to Russian retailers, as the association already relies heavily on this market, and Mifur is expected to draw a signifi cant number of Russians to the fairgrounds. The association is also working on a “shop-sharing project” in the Corso Como shopping area to present spring collections by members of AIMPES and to bring added visibility to Mipel.
Massimo Mosiello, general director of giant textile show Milano Unica, running Feb. 3 to 6, also pointed to emerging markets as tipping the scale — Eastern European ones in particular. Mosiello, however, said he expects “a slight” drop in exhibitors compared with previous editions because organizers are set on a highend positioning of Unica. The executive said Milano Unica will continue to bank on the “innovative layout” with a larger women’s sector that was conceived for the last edition and was particularly successful.
Given its new timing, Mido will be relocated and allotted the western part of the Rho-Pero fairgrounds, over six pavilions. After showing in May for 38 years, the shift to March marks a signifi cant alignment with the rtw and accessories industries and reflects the fact that eyewear is now seen as a veritable fashion accessory.
A handful of new shows are lined up for the first half of next year, to balance the canceling of Exit and W Lo Spazio. A new rtw show called Link.it Bologna will take place in that Italian city, running Jan. 15 to 18. Link.it is organized by M. Seventy, which also produces Milan-based women’s rtw exhibition White, slated to run Feb. 27 to March 2 and White Homme, Jan. 18 to 20.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)