By  on November 19, 2008

Italian trade show organizers are set on staying the course, despite a rocky economy.

Because of the uncertain future, most associations are working on upgrading and expanding their locations and improving service and facilities, with a chin-up attitude. A number of organizers are even upbeat and optimistic about the upcoming events. “Trade shows always work well in troubled times — they are anticyclical,” said Raffaello Napoleone, chief executive officer of Pitti Immagine.

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