By  on March 7, 2014

NEW YORK — While most Iowans would rather not dwell on the state’s unforgiving winters, Jeffrey Dodd was inspired by all those frost flowers and snow windrows for his first signature collection.


After two years of working in design at Rachel Zoe, Dodd, a Pratt Institute alumnus, exited the company last year to venture out on his own. Born and raised in Iowa, he tapped into his home state for design inspiration for his label’s first fall collection. During an interview in his SoHo showroom here last week, Dodd explained, “Everything is based off snow drifts. I’m from Iowa, so when I go home in the winter, there is snow and frost. There are frost flowers, which happens when frost comes up from the ground and it forms floral shapes.”

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