NEW YORK — When Susan Sokol joined J.Mendel as president and chief operating officer last October, she immediately saw a missed opportunity in the brand’s lack of representation at retail.
The label had only 14 wholesale accounts, including Neiman Marcus and Bergdorf Goodman, and eight shops in cities such as New York, Chicago, Paris and Aspen, Colo. Despite one of the toughest economic climates for luxury, Sokol is confident she can triple the wholesale distribution, and she has implemented several strategic moves to build a platform of growth.
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