By  on August 14, 2014

LONDON — British retailer John Lewis is taking its men’s offering upscale for fall, with a new tailored clothing line under its John Lewis & Co. label that spotlights English and Italian fabrics and contemporary silhouettes. The new designs, which will land in 10 John Lewis stores this month, include slim-fitting suits in fabrics such as brown Donegal tweed, black-and-white houndstooth wool and deep blue Italian flannels.

Nick Keyte, head of buying for men’s wear at John Lewis, said the new suits were designed to “put formalwear on the map for John Lewis.” He added that the range, which uses fabric from British mills such as Abraham Moon and Alfred Brown, was born out of the John Lewis archive, with the retailer celebrating its 150-year anniversary this year.

“We think [the collection] represents the best in terms of the archive, but also innovation as well,” said Keyte of the line, referring to how the designs would fit into a modern wardrobe. “Each of the outfits are not only matching suits, they could also be worn with jeans as well. So it’s targeting a guy who actually wants to wear a suit, rather than has to wear a suit for work.”

The John Lewis & Co. tailoring line is priced from 35 pounds, or $59, for a wool tie, to 160 pounds, or $270, for a wool jacket. The range adds to the tailored offering that’s already part of John Lewis’ two other men’s labels: Kin, a slim-fitting line targeted to a younger customer, and John Lewis, which carries a collection of classic men’s tailoring.

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