By  on September 9, 2008

Julien Macdonald, London's prince of glitz, is toning down his act and ramping up the quality of his collection in a bid  to become a luxury brand.

The Welsh designer and his new backer, private investor Jamey  Hargreaves, have unveiled their plans to remold Macdonald’s image — and that of his company — in an exclusive interview with WWD.

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