By  on June 24, 2008

LOS ANGELES — Kira Plastinina has moved into high gear.

The teenage Russian designer punctuated her U.S. retail drive with a fashion show and launch celebration here this month, capped off with a musical performance by Chris Brown.

It doubled as a birthday party for Plastinina, who turned 16 on June 1.

The event, held on the second floor of a Los Angeles car dealership, was awash in the fashion phenom's signature pink-and-white colors. Pink carpeting was laid out everywhere and pink-and-white baubles were strung up over the rafters in the industrial-gone-girlish space. Guests sipped raspberry martinis or Champagne made pink with a splash of Chambord.

Regarding the introduction of her fall-winter collection in the States, Plastinina said: "It's a very important market and I really admire the trends that come from the U.S., especially in Los Angeles. I'm spending my summer in Los Angeles and I love the laid-back style. People in Los Angeles make casual look chic and cute."

Hayden Panettiere of "Heroes" and her co-star beau, Milo Ventimiglia, turned out for the event along with rising music star Katy Perry, Adrian Grenier of "Entourage" and Audrina Partridge of "The Hills."

"Right now I love Forties-era glam, and am rocking sort of a circus theme tonight — I even have a ringmaster coat," said Perry, showing some skin in a black-and-white satin romper by Los Angeles designer line Elsie Katz.

Commenting on Plastinina's designs, a Vivienne Tam-clad Panettiere said: "It's a different aesthetic than I usually wear, but I like it — different is good when it comes to fashion."

Plastinina is making a big U.S. push. In recent months, she has opened three stores in Los Angeles — on South Beverly Drive, Robertson Boulevard and in Beverly Center, with a fourth set to open next month on Santa Monica's Third Street Promenade — as well a unit in Manhattan's SoHo and one in Stamford, Conn. There are about a dozen stores planned for Los Angeles and New York metro markets by yearend, with six shops in Los Angeles, five in the greater New York City area and one in Las Vegas. Each location will feature Dylan's Candy Bar outposts.About 50 U.S. stores are planned over the next three years. That's in addition to the 40-odd stores Plastinina's playfully girlish line — bankrolled by her father, Sergei Plastinin, director of Wimm-Bill-Dann Foods ADS, Russia's largest dairy and fruit producer — already has throughout Russia.

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