Attention will focus on local talent during this month’s Los Angeles fashion events. These designers are ready to take chances, but they are practical, as well, aiming for versatility, ease of dressing and value, for both women’s and men’s, ranging from a line of recycled clothing and jewelry to classics with a twist.
Kelly Bergin launched her first collection in Spring 2008 after graduating from Los Angeles’ Fashion Institute of Design and Merchandising in 2007 with a Rachel Pally internship under her belt. Fortified by “sheer naïvete and will power,” Bergin, 26, began with fanciful cocktail dresses and eventually moved to basics. Her pared-down pieces, which can be worn from day to night, “reflect modern life in Los Angeles,” she said. “It’s a blend of urban and bohemian pieces with an ease of wear,” she said of her neutral palette of silk, cotton and wool punctuated with a burst of fuchsia chiffon. Some of her favorite pieces, which range from $38 to $225 wholesale, include wool trousers that lace up the back and a gray silk epaulet jacket. This season, Bergin will introduce a chiffon T-shirt line priced from $89 to $98 retail. Though her line sells in Los Angeles boutiques such as Satine, where Bergin will present her collection next week, she still works out of her parents’ pool house. “I’m going to have to get an office sooner or later, but it’s very L.A.,” she said.
When Andi Ballard started her first collection of Seneca Rising in Spring 2009, it was nothing more than a vanity project. Already the co-owner of the men’s and women’s T-shirt line Rebel Yell — her business partner is her brother Daniel — Ballard wanted colorful clothes that were an antidote to recession-influenced, black designs. “I just wanted clothes that made me happy again, and fortunately, other people liked them, too,” said Ballard, 28, who counts celebrities such as Sienna Miller, Nicole Richie and Jessica Alba as fans. Barneys New York, Curve and Ron Herman picked up the line its first season, and it now sells in about 200 doors. Prices range from $31 to $69 wholesale. Named for the street on which Ballard grew up in McLean, Va., the line comprises mostly tops in a tissue-weight cotton mesh onto which she spray dyes custom vintage-inspired prints in a rainbow of pale hues, such as mint green and cornflower blue. This season, Ballard introduced bottoms in lightweight twill, which Los Angeles audiences will see on the Gen Art Fresh Faces in Fashion runway. “There is a Seventies flower child aesthetic,” she said. “I don’t have much time to get ready each morning, so I made it easy. You can almost close your eyes and take two pieces and they’ll work together.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews