By and and  on August 22, 2013

With a variety of men’s apparel shows as well as separate footwear and golf-themed events, retailers ran themselves ragged in Las Vegas this week searching out the latest items to freshen their floors for spring. MAGIC Market Week, which encompasses MAGIC Men’s, Project, MVMNT and Pool as well as the elevated — and well-received — Tents@Project, was joined this time by a consortium of competing shows under the umbrella name of Modern Assembly. This included the Vegas debut of Liberty and Agenda, as well as MRket and Capsule. The PGA Show jumped on the bandwagon by holding its spring market alongside the Modern Assembly grouping. Although merchants felt overwhelmed by the number of shows, the size and scope of what was available provided a comprehensive overview of the men’s market and plenty of opportunity to find unique brands to differentiate their floors next year. Here, some of the highlights from the shows.

RELATED STORY: Updated Product Drives Buying in Vegas >>



THE TENTS@PROJECT

Public School
The Swarovski Award for Menswear winners offered a preview of their spring collection, showcasing an elevated line that morphed sportswear and tailored clothing and “met in the middle,” according to codesigner Dao-Yi Chow. Silhouettes were more sleek and minimalistic than in the past and fabrics were more technical, such as viscose blended with nylon. “They’re something you can wear to work, then to the gym, and then to an event at night without sacrificing comfort or style,” he said.

Timo Weiland
Inspired by the U.S. in the Fifties, Weiland’s spring offering was his most sophisticated to date but still managed to reflect his signature playful and quirky personality. A closer look at a striped shirt, for example, found inconsistencies, indicating that it was painted and not printed; linen shirts offered two distinct yet complementary stripes, and a crewneck sweater showcased a unique broken-stripe design. Bottoms included slim-fit jeans with a Fifties sensibility and chambray shorts.

Mattison
The designer and retailer took a sportier turn for spring with his innovative version of classic tailored clothing. “This is my next evolution,” designer Derek Mattison said of the line, which is now produced at his own Los Angeles atelier studio. A motorcycle jacket silhouette with full canvas construction was offered in a cotton and metal blended fabric. A lightweight tunic with raglan sleeves and an inverted peak lapel blazer shown over skinny black denim jeans was also indicative of the company’s new direction.

Sundek
The historic California swimwear brand has jumped headlong into the print wave for spring. Top-selling patterns at the show included Hawaiian florals and Navajo-inspired prints. In terms of color, strong florescent shades dominated the fashion offering in everything from neon green to cotton-candy pink. Even the more conservative colors are being refreshed with pops of these bright hues. The brand continues to offer the swimwear in three separate fits: a short, European model; a midthigh, and a board short. Color-coordinated T-shirts and shirts were also offered to complement the swimwear on retail selling floors. Sundek also offered classic solids for the more conservative guy. Retail prices for the classic styles are $119 and $129 for the Hawaiian and Navajo prints.


NEXT: Project >>


To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus