The semianual apparel trade shows in Las Vegas are trying to beat the odds. In the midst of an historically severe recession, retail spending continues to slump as unemployment is on the rise. Retailers, who are welcoming sales representatives and samples sent directly to their stores from manufacturers, have cut back budgets and relied increasingly on orders for immediate deliveries. Despite the challenges, some dozen trade shows are readying to highlight the spring 2010 collections at their next renditions in August and September. MAGIC Marketplace and Pool Trade Show will be held from Aug. 31 to Sept. 2 at the Las Vegas Convention Center, while Sourcing at Magic opens a day earlier at the Hilton Hotel. Project has moved back to the Sands Expo & Convention Center from the Mandalay Bay Events Center for its three-day run kicking off Sept. 1. After making its debut at the Hard Rock Hotel in February, Capsule opted for a more central location for its sophomore show, to be held Sept. 1 and 2 at The Venetian Hotel and Casino, which also will house CurveNV, AccessoriesTheShow and Moda Las Vegas. All shows will run Aug. 31 to Sept. 2. ASAP Global Sourcing Show will take place at The Venetian from Aug. 30 to Sept. 2. Off-Price Specialist Show returns to The Sands for its Aug. 28 to Sept. 1 event. WomensWear in Nevada claims its usual spot from Aug. 31 to Sept. 3 at the Rio Hotel and ENK Vegas remains at the Wynn Hotel for its show running Aug. 31 to Sept. 2. Furthermore, the city may get a little more crowded with the planned addition of a new trade show called Higher Ground. Details are still in the works, but the newcomer will target high-end streetwear, with a focus on fashion-driven brands.
The onslaught of shows has spurred a shuffle of brands. Premium denim lines J Brand and Genetic Denim are expected to move to Project from ENK Vegas, while women’s contemporary line BB Dakota will move to ENK Vegas from WWDMAGIC’s junior section. Ed Hardy — along with SMET, Crystal Rock and the other rock ’n’ roll lifestyle brands helmed by Christian Audigier — will migrate from Caesars Palace, where Audigier had run a competing show dubbed When I Move You Move, to take over 30,000 square feet of space devoted to the premium market within MAGIC’s Central Hall. Under the direction of Jon Kapelson, the new vice president of men’s wear at MAGIC International, MAGIC will give a modern makeover to the men’s wear section, which will feature exhibitors such as Liberty of London, Nicole Farhi, Sand, Porter, Globe Trotter, DKNY Men’s, Martin Gordon and Nautica. Then there are the lone wolves who prefer to leave the confines of the trade show floor and display their offerings in hotel suites. Based on the positive reaction to its first-ever suite event in February, New York-based streetwear line Akademiks will eschew MAGIC once again in August to show at suites at the Wynn. “We’ve been able to offer buyers and press a look into our new direction in an informal environment,” said Divya Jadeja, Akademiks’ marketing director. “In February, we even had an in-suite performance by Rye Rye, an artist who really reflects the attitude of our ladies’ collection.” Trade show organizers are capitalizing on their strengths and making concessions to appease cash-strapped exhibitors. ENK Vegas tries to make it as easy as possible for attendees and exhibitors to conduct business with catered lunches and complimentary champagne served in an all-white decor.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)