VENICE, Calif. — Lightning Bolt, the surf brand started in Hawaii 38 years ago by surfers Gerry Lopez and Jack Shipley, is staging a comeback in the U.S. with the help of surfing scion Jonathan Paskowitz.
Paskowitz, the second of nine children whose eccentric upbringing of chasing waves in a 24-foot camper was chronicled in the documentary “Surfwise,” is spearheading Lightning Bolt’s efforts to bring the Seventies vibe back to the surf industry. Its men’s shorts stop at midthigh. It also cut its boardshorts out of sanded cotton — instead of nylon — because the fabric is softer, although it takes longer to dry. Corduroy is another material used for shorts enhanced with lamb-chop pockets. The palette is subdued in neutral hues such as brown, cream and green, often paired in colorblocking, with a flash of the bolt logo and a restrained use of prints.
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