MILAN – Italian sportswear company Lotto is launching “Life’s,” a label offering apparel and footwear collections specifically designed for an active lifestyle.The new brand, which debuts in store and online with the next spring season, features two different collections. Life’s Active offers a fitness and training wardrobe, while Life’s Inspired includes sporty clothes and accessories for everyday use.The products will retail from 40 euros to 100 euros.The launch of Life’s is part of the Lotto company’s brand reorganization, developed under the guidance of the firm’s president, Andrea Tomat.Along with the new Life’s, Lotto currently operates four other labels. Lotto Performance is dedicated to the world of competitive sports, Lotto Leggenda re-edits the company’s archival products, Aequiter offers protective sport shoes and Lotto Works develops product ranges for specific working environments.“Lotto has always deeply connected with sport and today is an evolving brand, operating not only in the lifestyle segment. More than a year ago we started a new, challenging path involving the whole company and we strongly believe in it,” said Tomat. “I like to sum up this project with one word: ‘Sportingly.’ This word refers to a special balance of commitment and fun, sacrifice and passion, which are all things belonging to the sport sphere. This word perfectly reflects the nature of our company: passion for sport, commitments to respect, joy of life, Italian pride and love for the products we manufacture.”Lotto, which in January debuted an apparel and footwear collaboration with designer Damir Doma, operates 150 mono-brand stores. Its collections are also available at 4,000 retailers worldwide.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive