By  on March 11, 2010

Madonna and Iconix Brand Group Inc. made a big media splash with Wednesday’s unveiling of their joint-venture fashion partnership — but analysts don’t expect the collaboration to create a significant financial return for the parties for at least a few years.


As reported exclusively in WWD Wednesday, Madonna and Iconix have formed a joint venture, MG Icon LLC, to launch multiple fashion-related projects around the world. Among these will be a collaboration with a designer label for an eyewear line and speculation is the collection will be introduced with Dolce & Gabbana. The designers are longtime friends of Madonna’s, and she appears in their latest ad campaign. Iconix, Dolce & Gabbana and Luxottica, the brand’s eyewear licensee, declined comment.

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