Elevated sweatshirts continue to be popular on city streets and is especially prominent in knit and jersey assortments as seen at UBM Fashion‘s MAGIC trade show. Feeding into the widespread gravitation toward ath-leisure aesthetics, designers presented upgraded sweatshirts for fall. Elevated by stylish shapes or fancy decorations, the latest offerings further bridge the already shrinking gap between athletic and contemporary assortments and assure hesitant late adopters that the garment’s relevance has evolved beyond lounging or exercising.
Classic crewnecks, reconstructed to incorporate of-the-moment details were notable at MAGIC. Split seams and added drawstrings transformed a standard pullover by EVIDNT into a chic shoulder-baring style with trendy sleeve emphasis. Tweaked proportions, as seen at MinkPink were stretched into a dress and further lengthened by lace trim, which also moved the item forward.
Embellishments refreshed standard silhouettes. A slouchy gray look from L.A.-based brand Just One Answer — more commonly known as JOA — featured thick fringe that spanned horizontally across its back and extended down each sleeve. Cut from the garment’s same cloth and sewn to leave no strand unfinished, this fringe is dimensional, polished and modern. Also boosting the sweatshirt’s status this season was blogger-turned-designer Chiara Ferragni’s version that winked through a set of pink pearl eyes on a soft lavender style that’s sure to charm her fans and followers.
While juniors and youthful dressers will likely embrace directional and often playful ornamentation, women with refined tastes may favor a more understated approach. Older demographics will likely look invigorated, luxe sweatshirts and opt for classic shapes in new textures. Ultra-plush materials like velour or fur are emerging across all ath-leisure categories, sometimes replacing the fleece or French terry fabrics most commonly used for sweatshirt silhouettes. Appliqués with high pile texture also provide fresh surface interest and are often featured alongside embroidery — another widespread trend at the show.