A new shirt brand is ready to enter Manhattan’s men’s wear fray.
ManuelRacim, a contemporary brand that produces made-to-measure shirts, will open its first retail store in TriBeCa on June 8.
The 400-square-foot unit, at 44 Hudson Street, is designed to evoke Twenties Paris and draws its inspiration from French interior designer Jean-Michel Frank. Customers will work with a personal style adviser who will help them choose from among 200 fabrics. They then use a digital touch-screen portal in the store to customize their shirts or shop from the company’s Web site. There are 20 collar choices and 15 button choices from which to choose. The order is submitted to a century-old atelier in the western region of France and filled within two weeks. The shirts retail for $125 to $295.
According to the Web site, “Your measurements are taken in person, and a design is conceived with our stylists to match your exact shape and aspired style. But make no mistake, age-old craftsmanship does not translate to antiquated pacing. Fitting is complete in 20 minutes or less, your ManuelRacim shirt is fabricated in no more than two weeks, and every design preference is stored in an online profile.”
Manuel Guardiola, president and cofounder of ManuelRacim, said, “After years of purchasing custom shirts in both Europe and America, we saw a void in the industry, and developed a nontraditional way to integrate both e-commerce and brick-and-mortar into our company foundation.”
The store is hosting a private reception at the store on Tuesday.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)