MILAN — After a three-year re-branding program and under a new owner, the MCS label will enter its next phase of development in 2014.
Emerisque Brands, which in April took control of the label formerly known as Marlboro Classics from the Permira fund, is discontinuing the company’s women’s division and focusing on men’s wear. The brand is returning to its original American West rugged lifestyle image and further strengthening its ties to Italian design and fabrics with the help of its first head of design, Alessandro Crosato, who has worked with the likes of sportswear brand Sergio Tacchini. While the company previously relied on a group of outside designers, it will now have an in-house team.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)