MILAN — After a three-year re-branding program and under a new owner, the MCS label will enter its next phase of development in 2014.
Emerisque Brands, which in April took control of the label formerly known as Marlboro Classics from the Permira fund, is discontinuing the company’s women’s division and focusing on men’s wear. The brand is returning to its original American West rugged lifestyle image and further strengthening its ties to Italian design and fabrics with the help of its first head of design, Alessandro Crosato, who has worked with the likes of sportswear brand Sergio Tacchini. While the company previously relied on a group of outside designers, it will now have an in-house team.
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