Tommy Hilfiger, whose brand has been closely associated with the music industry, is strengthening his ties with the entertainment industry. WWD has learned that MESH [Music, Entertainment and Sports Holdings], a company forged by Tommy Hilfiger, Andy Hilfiger, Bernt Ullman, Joe Lamastra and Li & Fung last year, is negotiating with Universal Music Group, which owns Bravado, to do worldwide deals for a host of musical stars.
The arrangement would involve developing full apparel lines for Bravado’s entertainment clients that run the gamut from the Rolling Stones and The Who to Lady Gaga, Guns N’ Roses, Metallica and Justin Bieber.
According to sources, the first apparel collections for the musicians could start rolling out in fall 2011.
None of the executives associated with the deal were available for comment Friday.
In July, Li & Fung, along with the Hilfiger partners, formed MESH with Star Branding to create lifestyle concepts inspired by the worlds of music, entertainment and sports. MESH is expected to combine LF USA’s strength in building global brands supported by its global sourcing network and distribution resources and Star Branding’s expertise in fashion and licensing opportunities inspired by music, entertainment and sports celebrities.
The first deal signed by MESH was the new Jennifer Lopez and Marc Anthony lifestyle fashion venture with Kohl’s Department Store, which was unveiled in November. The Kohl’s deal marks Lopez’s comeback to the fashion business since shutting her Sweetface contemporary sportswear brand in 2009. The deal combines Lopez and Anthony with Kohl’s, which operates 1,089 stores in 49 states. Also in the mix is Li & Fung, which will handle the production.
Both Andy Hilfiger and Lamastra were partners with Lopez in Sweetface Fashions, the company that developed her previous apparel lines.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
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According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)