Partnered with a new licensee, Michael Kors is hoping to grow its swim business.
After Warnaco Group Inc. dropped its swim business (minus Speedo) last September, Michael Kors enlisted Swimwear Anywhere Inc. to take over the production of both Michael Kors Collection and Michael Michael Kors swimwear starting for resort.
The new lines are more coordinated with the designer's sportswear, both the high-end and better-priced, using the same fabric patterns and styles as the seasonal collections. Designer Michael Kors will sketch the swim looks as part of his sportswear collection.
"Swim is such an integral part of my design philosophy," Kors said. "It's not about swimwear per se; it's part of my customer's lifestyle."
During the transition from being licensed by Warnaco this spring, much of the Michael Kors swim line has not shipped, according to the designer firm, and there have been wait-lists for the limited amount of product available. The resort line will ship in October, earlier than normal, and Kors expects that pent-up demand from this spring will help propel sales.
The Michael Kors Collection will offer a more extensive collection of swimsuits and cover-ups at slightly higher prices and will have a broader distribution, according to the company. With swimsuits wholesaling from $90 to $140 and cover-ups from $140 to $350, the line will be in about 150 doors, including Neiman Marcus and Saks Fifth Avenue.
In addition to the standard bikinis, the collection includes retro sexy one-pieces and high-waisted two-pieces. "The more covered suits are the best of both worlds," Kors said. "On a younger woman, they are unexpected and special. For a more adult woman, she's like, 'Hallelujah.'"
The better-priced Michael Michael Kors line, which features more logos than the high-end collection, is integrating the separates and one-piece lines, which were previously designed separately. The line will wholesale from $84 to $110 and be carried in more than 550 doors, including Macy's and Lord & Taylor.
"The swim is supposed to look like it's seamless with the collections," said Rosemarie DiLorenzo, chief executive officer of Swimwear Anywhere. "How they bring down the MMK [sportswear] line is the same way we will bring it down."Based in Farmingdale, N.Y., the privately held Swimwear Anywhere also holds the swim license for brands including Carmen Marc Valvo and Juicy Couture.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye