Massimo Giorgetti calls himself a “fashionista from the age of 16.”
He founded MSGM in 2009 with a men’s collection, and followed with women’s wear in 2010 — women’s now accounts for 80 percent of the company’s business.
“When I first presented my men’s line, I also designed a women’s rugby-inspired bouclé jacket lined with vintage polo shirts and trimmed with fluorescent fabrics,” Giorgetti said. “It had such success among the international buyers that I decided to start the women’s line.”
Produced by Central Italy-based manufacturer Gruppo Paoloni, MSGM collections combine simple, easy shapes with experimental fabrics and exclusive prints.
“Our mission is to deliver strong collections at competitive costs,” Giorgetti explained. “That’s why many department stores are still trying to understand where it’s better to display our pieces. They think that in terms of style, they should stay next to designer brands, even if, considering prices, they are in line with contemporary labels.” RELATED STORY: The Milan Scene >>
The lines are currently sold at about 300 doors worldwide, including Harvey Nichols in London, Spiga2 in Milan, 10 Corso Como in Seoul and Nordstrom in the U.S.
Prices range from 250 euros, or $330 at current exchange rate, for printed wool dresses, to 600 euros, or $791, for silk styles.
“The fall collection is focused on the theme of explosions,” Giorgetti said.
Shirts, skirts and dresses featuring clean silhouettes are printed with images of different kind of fireworks, along with “exploded” glitter, polka dots and houndstooth patterns.
The lineup also includes more structured cocktail dresses with couturelike details, such as a wool style printed with chalk for a tweed-inspired effect, and a range of outerwear pieces consisting of tweed, bouclé and laminated oversize or fitted coats and capes.
In addition, Giorgetti designed a capsule jersey collection for night, which includes a black and white floor-length dress and a one-shoulder jumpsuit.
The color palette is dominated by shades of pink — from baby pink and powder pink to fuchsia — and also features black with touches of gold, red, electric blue and green.
The MSGM collection will be shown by appointment at the Riccardo Grassi showroom, 4 Via Piranesi, starting Feb. 24.
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