She’s only 28 years old, but Sara Battaglia is definitely no newbie in the fashion industry.
The younger sister of stylist Giovanna Battaglia, she worked for five years with edgy bag designer Corto Moltedo before launching her namesake label in fall 2011.
“I was not brave enough to start my own line, but my sister pushed me a lot — so I designed the first pieces, which focused on fringe,” said the brunette designer, who revealed that her bag collections are inspired by the hyper-feminine women of the Fifties and Sixties.
To highlight the brand’s glamorous yet ironic DNA, each season Battaglia poses for her look book images dressed as women ranging from Marilyn Monroe to Mia Wallace of “Pulp Fiction” and Queen Theodelinda, or top models like Cindy Crawford or Linda Evangelista. RELATED STORY: Exports a Boon for Italian Fashion Industry >>
While fringe still decorates some of the most popular styles — such as the “Jasmine,” a small satchel with tassels, and the “Teresa,” a shoulder bag with a fringed strap — Battaglia is also developing the line, adding geometric elements, including a signature triangle metallic closure, and a wide range of evening clutches.
“Lady Me” is a boxy style featuring a closure in the shape of a graphic ribbon, and “Veruschka” is a metal and leather clutch that can become completely flat.
Battaglia’s bags already sell at such stores as Colette and Le Bon Marché in Paris, United Arrow in Tokyo, Kirna Zabête in New York and Joseph in London. For fall she introduced precious skins like crocodile, which appears on a classic shoulder bag showing a new metallic chain. Retail prices start at about 500 euros, or $670, for a small leather bag with a fringe-decorated strap, to 2,000 euros, or $2,680, for a crocodile style.
Sara Battaglia’s new collection will be available by appointment Feb. 20 to 25, 10 a.m. to 6 p.m., at L.A. Distribuzione showroom, 6 Via Ruggero di Lauria.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast