Often, the road to fashion takes some unexpected turns. Here are some brands that have made the journey, showing at Super, White, Milano Prêt-à-Porter and Mipel.
Designer: Francesca Cremonesi
Backstory: Born in Lodi, Lombardy, in 1979, Cremonesi was working at her family’s real estate company when, at 28, she decided to go back to school to study fashion design. After graduating from the prestigious Milanese Istituto Marangoni, she launched her own label, reworking traditional men’s suits for elegant and sophisticated women.
“My goal is to make women look beautiful by [raising] their femininity through sartorial cuts, fabrics and details stolen from the male wardrobe, for a rigorous yet intriguing look.” For spring: Cremonesi designed a summery, ironic lineup that includes seersucker suits embellished with flowers, deconstructed jackets, elongated vests and sexy tuxedos. Suits average $395 wholesale. Showing at: Super.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18