By  on July 23, 2013

Often, the road to fashion takes some unexpected turns. Here are some brands that have made the journey, showing at Super, White, Milano Prêt-à-Porter and Mipel.


Designer: Francesca Cremonesi

Founded: 2012

Backstory: Born in Lodi, Lombardy, in 1979, Cremonesi was working at her family’s real estate company when, at 28, she decided to go back to school to study fashion design. After graduating from the prestigious Milanese Istituto Marangoni, she launched her own label, reworking traditional men’s suits for elegant and sophisticated women.

“My goal is to make women look beautiful by [raising] their femininity through sartorial cuts, fabrics and details stolen from the male wardrobe, for a rigorous yet intriguing look.”

For spring:
Cremonesi designed a summery, ironic lineup that includes seersucker suits embellished with flowers, deconstructed jackets, elongated vests and sexy tuxedos. Suits average $395 wholesale.
Showing at: Super.


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