By  on July 23, 2014

Two fresh brands in Milan.


Traveling is definitely in Ayah Tabari’s DNA. Born in Riyadh, Saudi Arabia, to a Palestinian family, the 27-year-old Tabari was raised in Jordan. She graduated from a business school in London before settling in Dubai, where she launched her label Mochi in 2013.

So it’s no surprise that the entrepreneurial designer based her business on a nomadic principle: each season, Tabari identifies an area in the world where she sources hand-embroidered fabrics to use in her women’s clothing and accessories line, and has the product manufactured by local artisans in those regions.

The result is a fashion line blending Eastern influences— the word “Mochi” is a term used in southern Asia to indicate chain-stitched embroideries — with Western elements.

At the Super trade show, Mochi will present its Jaipur and Thailand ranges, comprising colorful sets of crop tops and skirts, dresses, jackets and shorts embellished with the traditional decoration of those regions for an ethnic, hippie-chic look. The collections also include shoulder bags, clutches, headbands, turbans and slippers.

Mochi collections, which retail from 30 euros, or about $40 at current exchange, to 300 euros, or $406, are presented to buyers through monthly trunk shows. They’re also sold online at and are available for purchase at S*uce boutiques in the United Arab Emirates.

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