By  on January 25, 2011


Assisi, Italy-born, Milan-based Vivì Ponti launched Vivetta, her own collection in 2008, and won Fresh Lounge’s Who’s Next contest in Paris the same year. With her platinum-blonde pixy cut, rounded glasses and Sixties-inspired look, the designer perfectly reflects the essence of her ready-to-wear line, which is an infusion of a playful, fairylike femininity.

Ponti’s signature retro style is evident in coats, dresses, blouses and skirts, all featuring simple shapes and embellished with ironic and funny details for a romantic yet surreal effect. She has one rule: No pants.

“I have never worn a pair of jeans in my life,” she underlined.

What: For the fall collection, Ponti focused on dresses. There are several eccentric styles, including a bustier model with a voluminous organza underskirt, as well as more commercial looks, such as midcalf crepe wool or alpaca shift dresses with leopard fake fur cuffs and collar. The soft palette includes powder pink, baby blue and cream, which are combined in striped blouses. Retail prices range from 70 euros, or $95 at current exchange, for a knitted dress to 120 euros, or $163, for a coat with fake fur details.

Where: Vivetta will show at the Mi Milano Prêt-à-Porter fair, Feb. 25 to 28.


Jewelry brand Vernissage was founded in 2007 by Ilenia Corti, in collaboration with Matteo Mena. The line is completely handcrafted in Valenza, Italy, by artisans from Corti’s family business, a fine art jewelry company called Santagostino. It comprises unique pieces that are reproducible but never identical.

“To show the hidden core of the jewel, we highlighted its skeleton through a filigree of twisted gold,” Corti explained.

Each collection acts as a chapter of a dreamy fairy tale presented in unusual ways, such as through the photography of Sarah Moon or through Super 8 videos created by the designer.

Earrings, rings and pendants decorated with nature-inspired elements such as moths, bees and leaves, among others, come in oxidized and burnished gold paired with precious gems, or in a more affordable silver variant.

Vernissage is sold in prestigious stores worldwide, including Barneys New York in New York and Selfridges in London.

What: “The main inspiration for the new collection is fauna decay, in terms of how men rage against nature,” Corti explained. Burnished silver whistles refer to haunting, and a silver and gold ring, embellished with rubies and red enamel, features the image of a fawn trapped in a snare. The recent phenomenon of blackbirds falling dead in Arkansas also finds a place in the collection. Retail prices start from around 250 euros, or $340.

Where: Corti and Mena will present their new collection at the Mi Milano Prêt-à-Porter trade show.

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