By  on January 25, 2011


Who: Assisi, Italy-born, Milan-based Vivì Ponti launched Vivetta, her own collection in 2008, and won Fresh Lounge’s Who’s Next contest in Paris the same year. With her platinum-blonde pixy cut, rounded glasses and Sixties-inspired look, the designer perfectly reflects the essence of her ready-to-wear line, which is an infusion of a playful, fairylike femininity.

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