Moods of Norway, the irreverent European fashion brand, has hired Keanan Duffty as a design consultant as it continues to expand in the U.S. market through its own stores and wholesale operation.
George Santacroce, chief executive officer for the U.S. market, said Duffty’s background was key to the hire.
Born in the U.K. but based in San Francisco, Duffty studied fashion design at Central Saint Martins in London and is a member of the Council of Fashion Designers of America. In 1999, he established his fashion label, which drew inspiration from youth culture, music and British iconography. In 2006, he created the England’s Dreaming by Keanan Duffty line for Target, and in 2007 also designed a limited-edition men’s collection for Target inspired by David Bowie. He coauthored the book “Rebel Rebel Anti-Style,” which was published by Rizzoli in 2009, and is currently coproducing the documentary film “Malcolm McLaren: Spectacular Failure,” slated for release next year. Most recently, he joined the Academy of Art University in San Francisco as senior director of fashion merchandising.
“As we expand into new markets, we were discussing how we can ensure we have the right design input and decided to bring Keanan on board to consult with the design team,” Santacroce said. While the label has grown to a sales volume of $60 million, the executive team believes it needed some help with fit, fabric selection and trend analysis.
“My role is to lead the design work across all our product categories, and I will have a key role in translating the founders’ creative ideas into a consistent look across all categories and into a collection that works equally well in the home market, in the U.S. and other overseas-international markets, starting with the spring-summer ’14 collection,” Duffty said. He said he will continue to be based in the U.S., but expects to be in Norway every six weeks.
Moods of Norway opened its second U.S. store in New York’s SoHo neighborhood on Fashion’s Night Out last month. It entered the U.S. retail market with a store on Robertson Boulevard in Los Angeles. It operates 15 stores around the world and added women’s wear three years ago, which currently accounts for around one-third of the company’s volume. Beyond the U.S., the plan is to expand internationally with a new distributorship agreement in Germany and exploration of the U.K. and French markets.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)