Moods of Norway, the irreverent European fashion brand, has hired Keanan Duffty as a design consultant as it continues to expand in the U.S. market through its own stores and wholesale operation.
George Santacroce, chief executive officer for the U.S. market, said Duffty’s background was key to the hire.
Born in the U.K. but based in San Francisco, Duffty studied fashion design at Central Saint Martins in London and is a member of the Council of Fashion Designers of America. In 1999, he established his fashion label, which drew inspiration from youth culture, music and British iconography. In 2006, he created the England’s Dreaming by Keanan Duffty line for Target, and in 2007 also designed a limited-edition men’s collection for Target inspired by David Bowie. He coauthored the book “Rebel Rebel Anti-Style,” which was published by Rizzoli in 2009, and is currently coproducing the documentary film “Malcolm McLaren: Spectacular Failure,” slated for release next year. Most recently, he joined the Academy of Art University in San Francisco as senior director of fashion merchandising.
“As we expand into new markets, we were discussing how we can ensure we have the right design input and decided to bring Keanan on board to consult with the design team,” Santacroce said. While the label has grown to a sales volume of $60 million, the executive team believes it needed some help with fit, fabric selection and trend analysis.
“My role is to lead the design work across all our product categories, and I will have a key role in translating the founders’ creative ideas into a consistent look across all categories and into a collection that works equally well in the home market, in the U.S. and other overseas-international markets, starting with the spring-summer ’14 collection,” Duffty said. He said he will continue to be based in the U.S., but expects to be in Norway every six weeks.
Moods of Norway opened its second U.S. store in New York’s SoHo neighborhood on Fashion’s Night Out last month. It entered the U.S. retail market with a store on Robertson Boulevard in Los Angeles. It operates 15 stores around the world and added women’s wear three years ago, which currently accounts for around one-third of the company’s volume. Beyond the U.S., the plan is to expand internationally with a new distributorship agreement in Germany and exploration of the U.K. and French markets.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia