By  on January 28, 2010

MRket NY achieved critical mass this season as traditional classification vendors and Italian luxury brands appeared to adopt the new event as their trade show of choice in New York. More than 250 brands exhibited, a 132 percent increase over the summer edition.

Many of the newcomers were brands that, buoyed by signs of a better economy, returned after skipping the New York market for some time. One was George Weintraub & Sons, primarily a topcoat and rainwear resource for department stores, which exhibited on the trade show circuit this time in hopes of picking up specialty store business. Same with Jams World, the latest incarnation of the Eighties brand known for its colorful printed boardshorts. Jams is primarily a women’s resort label now but it hit the New York market after a seven-year absence with plans to pitch men’s stores with its line of custom print camp shirts.

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