The USS Intrepid just received a stern-to-bow refurbishment, so the World War II-era aircraft carrier was a fitting locale for Nautica to stage its fall men’s wear presentation last Wednesday. The VF Corp.-owned brand has suffered from an extended decline at retail, and a new leadership team, led by Karen Murray, president of VF’s sportswear coalition, has been working to revive the brand over the last year by giving it a head-to-toe makeover.
“We established a good baseline for this spring, and now we’re trying to push it for fall, and bring our licensees with us,” said Chris Cox, vice president of design and creative at Nautica, who was showing his second full collection for the brand. A phalanx of models was arrayed on an interior deck of the warship-cum-museum, which is docked on New York’s Hudson River, wearing Nautica’s core in-house sportswear, as well as licensed categories such as tailored clothing and dress shirts from Smart Apparel, neckwear from Superba and topcoats from Levy Group.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"