The USS Intrepid just received a stern-to-bow refurbishment, so the World War II-era aircraft carrier was a fitting locale for Nautica to stage its fall men’s wear presentation last Wednesday. The VF Corp.-owned brand has suffered from an extended decline at retail, and a new leadership team, led by Karen Murray, president of VF’s sportswear coalition, has been working to revive the brand over the last year by giving it a head-to-toe makeover.
“We established a good baseline for this spring, and now we’re trying to push it for fall, and bring our licensees with us,” said Chris Cox, vice president of design and creative at Nautica, who was showing his second full collection for the brand. A phalanx of models was arrayed on an interior deck of the warship-cum-museum, which is docked on New York’s Hudson River, wearing Nautica’s core in-house sportswear, as well as licensed categories such as tailored clothing and dress shirts from Smart Apparel, neckwear from Superba and topcoats from Levy Group.
“We’ve cleaned things up a bit, but we didn’t go too directional. We don’t want to alienate anyone who’s already with the brand,” said Cox.
Naval and fisherman influences provided an overall theme for the fall collection, with outerwear a key focus for the season, said Julia Ripperger, vice president of merchandising and product development. The lineup included trenchcoats and sportcoats in waterproof fabrics, heavy-knit sweaters and two- and three-button tailored suits with slightly shorter jackets and slimmer pants.
Nautica brand revenue declined 11 percent in 2008, due to difficult market conditions in department stores — a channel where it is the second largest men’s collection business. To help grow sales, Cox said prices for Nautica’s fall product will be “down slightly” compared with spring merchandise. “Our goal is to never strip down product, but it has to be at a sharper price,” he noted.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)