NEW YORK — A few talented students at the Fashion Institute of Technology have learned a valuable lesson about the commercial end of the business.Their winning designs in an NFL x FIT Merchandising Design Contest have been emblazoned on a large variety of fan gear now available for sale and will also be added to the mix at Target in the spring.Eight months ago, the NFL teamed with FIT to challenge its students to reimagine all 32 of the clubs’ logos and fan culture. The winning designs were presented to the NFL’s licensees, including Antigua, Outerstuff, New Era and G-III.[caption id="attachment_11058475" align="aligncenter" width="300"] The new logos were used on a variety of merchandise.[/caption]The merchandise was revealed during an event at the Museum of Arts and Design Tuesday night where Rhiannon Madden, vice president of consumer products for the National Football League, said the contest was part of the league’s push to “create robust offering for fans." The merchandise is expected to appeal to younger fans.“The goal of this project was to give creative freedom to FIT’s talented students to express how they would reimagine visual interpretations that represent all 32 NFL teams’ identities,” said Madden, herself an FIT alumna. “Millennials are an important audience for the NFL, and we want our products to resonate and be relatable to them — and there’s no better way to do that than by engaging FIT students to create fresh designs.”The designs created by the team of Wing-Sze Ho, Eun Su Yoo, Arpi Dayian and Iwona Usakiewicz are on everything from hoodies and running tights to wallpaper and drink cups.Madden said the licensees chosen to participate were those that showcased “the most compelling way to tell the story. We’re always trying to get to know our fans better and work with our licensees to innovate and stay relevant.”During a panel discussion at the event, Madden revealed that the merchandise, which is currently available on NFLshop.com, will also be added to Target stores next year. “It’ll launch in May and will be apparel and some hard goods,” she told WWD, adding that it will be carried across the chain in all markets.“Target has so many fashion followers so what better way to bring football and fashion together,” she said. Madden said the league will also support the launch with marketing to further promote the collection.Designer Cynthia Rowley also attended the event and said she was “superimpressed” with the talent of the students reimagining the NFL logos and their ability to “navigate” a lengthy and complicated process from design to sales floor.And she believes the merchandise will be successful in part because the state of fashion today.“There’s an eccentricity in fashion today,” she said, noting that a pair of graphic NFL hoodies can be worn with a lame skirt or over a party dress.“There are no rules anymore in fashion,” she said.An NFL x FIT exhibit will remain open for public viewing at the Museum of Arts and Design through Nov. 30.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.