Taking a cue from L’Oréal’s self-satisfied tag line, the motto for Nick Graham’s new men’s wear brand is “Because he can.”
The tongue-in-cheek tone is signature Graham, who as the founder of Joe Boxer dubbed himself chief underpants officer and once dressed up as the Queen of England for a marketing stunt in Times Square. A serial entrepreneur, this latest launch is the first time Graham is using his own name on a fashion label.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"