Taking a cue from L’Oréal’s self-satisfied tag line, the motto for Nick Graham’s new men’s wear brand is “Because he can.”
The tongue-in-cheek tone is signature Graham, who as the founder of Joe Boxer dubbed himself chief underpants officer and once dressed up as the Queen of England for a marketing stunt in Times Square. A serial entrepreneur, this latest launch is the first time Graham is using his own name on a fashion label.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)