Taking a cue from L’Oréal’s self-satisfied tag line, the motto for Nick Graham’s new men’s wear brand is “Because he can.”
The tongue-in-cheek tone is signature Graham, who as the founder of Joe Boxer dubbed himself chief underpants officer and once dressed up as the Queen of England for a marketing stunt in Times Square. A serial entrepreneur, this latest launch is the first time Graham is using his own name on a fashion label.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)