By  on August 26, 2013

Never satisfied with staging a low-key event, Opening Ceremony is using their first fashion week runway show (not to be confused with the Chloë Sevigny for Opening Ceremony shows of past seasons), to splash out.

For the week of New York Fashion Week, the brand is staging a pop-up market at the historic Pier 57, aka the SuperPier, on Hudson River Park. Dubbed Opening Ceremony BTW (by the water), the pop-ups will be staged in shipping containers. Vendors, all of whom will be powered by Square, include DKNY Exclusively for Opening Ceremony, Rihanna for River Island, as well as specialty food vendors like Asia Dog, Café Habana, Spur Tree and the Dominique Ansel Bakery. There will also be an Estée Lauder pop-up salon with nail artist Naomi Yasuda. Opening Ceremony BTW will launch Coca-Cola Designer Drinkware products, plus Tenga products with packaging inspired by Opening Ceremony’s spring collection.

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