Never satisfied with staging a low-key event, Opening Ceremony is using their first fashion week runway show (not to be confused with the Chloë Sevigny for Opening Ceremony shows of past seasons), to splash out.
For the week of New York Fashion Week, the brand is staging a pop-up market at the historic Pier 57, aka the SuperPier, on Hudson River Park. Dubbed Opening Ceremony BTW (by the water), the pop-ups will be staged in shipping containers. Vendors, all of whom will be powered by Square, include DKNY Exclusively for Opening Ceremony, Rihanna for River Island, as well as specialty food vendors like Asia Dog, Café Habana, Spur Tree and the Dominique Ansel Bakery. There will also be an Estée Lauder pop-up salon with nail artist Naomi Yasuda. Opening Ceremony BTW will launch Coca-Cola Designer Drinkware products, plus Tenga products with packaging inspired by Opening Ceremony’s spring collection.
In addition to the Opening Ceremony market, SuperPier will have its own enclave of vendors, including North Brooklyn Collective bikes and food from Takumi Tacos, Better Being Underground, Cold Process Coffee, and La Sonrisa Empanadas. The markets will be open Sept. 5 to 12 from 11 a.m. to 7 p.m.
“In light of the way we always tackle events we decided that we wanted to activate [the fashion show] space for the entire week of fashion week,” said Carol Lim, Opening Ceremony’s cofounder. “It’s our version of giving guests the experience not only the day of the show. They can see curated fashion products and food. “We thought, ‘Why not extend it for the entire fashion week?’”
Lim and her partner Humberto Leon put the project together in six weeks. Pier 57 was built in 1952. It’s being redeveloped as a 425,000-square-foot mixed-use space that will include an open-air public market (using the refitted shipping containers), an arts and film space operated by the Tribeca Film Festival and a 90,000-square-foot contemporary art space. The firm Young Woo & Associates is spearheading the project. “They want it to be programmed in a way where it’s going to reflect what they’re doing in the future, which is a cultural destination where you can come and shop and hang out,” said Lim. “When we talked to them about doing a pop-up and bringing in food, they were really excited. They were like, “You can have carte blanche.”
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews